March 2022

CTV Transparency

Our March 2022 report identifies supply chain risks for CTV buyers and sellers.


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CTV Compliance Audit

The tables and charts below rebuild daily to identify specific points of supply chain risk for CTV buyers and sellers.

1: Invalid Bundle IDs

What are the highest volume bundle IDs that are not validated by CTV app stores?

2: Missing App-ads.txt Files

When bid requests do carry valid bundle IDs, what are the highest volume missing app-ads.txt files?

3: Unauthorized Auctions

For valid bundle IDs that link to valid app-ads.txt files, what are the highest volume unauthorized supply paths?

4: Non-Transparent Reselling

Last, for authorized CTV auctions, who are the highest volume resellers that do not host a valid sellers.json file?