In our April 2022 report, we assess the risks to buyers of ad-funded disinformation and recommend a two-pronged strategy to reliably protect against disinformation content.
In our August 2021 report, we study "made for advertising" properties -- websites that exhibit outstanding KPIs by forgoing user experience considerations.
In our June 2021 report, we unpack the counterintuitive finding that resold proprietary placements monetize more effectively than publisher-direct web video.