In November 2022, we unpack four reasons that web bid requests either redact or misrepresent the URL where an ad will serve, and we propose simple steps buyers and sellers can take to protect against these obfuscated auctions.
Our October 2022 report outlines the challenges of detecting MFA inventory and presents a durable solution for identifying media companies that have outsize dependence on paid traffic.
In September 2022, we take a close look at the web video supply landscape with a particular focus on stratifying various implementations of in-stream video.
Our August 2022 report disaggregates the largest open internet media companies into operating units — clusters of websites and apps that are monetized using shared supply chains.
In our July 2022 report, we discuss what the elimination of rebroadcasting means for all supply chain participants – marketers, DSPs, exchanges, intermediaries, and publishers.
Our June 2022 report identifies best practices for utilizing ads.txt, sellers.json, and bidstream data to identify direct and indirect supply chains of any website, mobile app, or CTV app.
In our April 2022 report, we assess the risks to buyers of ad-funded disinformation and recommend a two-pronged strategy to reliably protect against disinformation content.
