Our April 2023 report unpacks the ways in which publishers carry counterparty risk, provides a comprehensive list of each publisher’s counterparties, and recommends actions publishers can take to protect against collections issues.
In March 2023, we describe the ways copyright-infringing content is monetized via RTB auctions and recommend actions buyers should take to protect their investments from funding piracy.
In our January 2023 report, we describe the emergence of curated marketplaces and introduce 100 “bellwether” publishers that should be anchor tenants in every curated marketplace.
Our December 2022 report measures seller sentiment among industry insiders, compares that sentiment with our own, and quantifies investments captured by untrusted sellers.
In November 2022, we unpack four reasons that web bid requests either redact or misrepresent the URL where an ad will serve, and we propose simple steps buyers and sellers can take to protect against these obfuscated auctions.
Our October 2022 report outlines the challenges of detecting MFA inventory and presents a durable solution for identifying media companies that have outsize dependence on paid traffic.
In September 2022, we take a close look at the web video supply landscape with a particular focus on stratifying various implementations of in-stream video.
Our August 2022 report disaggregates the largest open internet media companies into operating units — clusters of websites and apps that are monetized using shared supply chains.
In our July 2022 report, we discuss what the elimination of rebroadcasting means for all supply chain participants – marketers, DSPs, exchanges, intermediaries, and publishers.
Our June 2022 report identifies best practices for utilizing ads.txt, sellers.json, and bidstream data to identify direct and indirect supply chains of any website, mobile app, or CTV app.
