In our November report, we clarify the limitations of today’s DSP reporting capabilities and propose a new process that traders can follow to enrich off-the-shelf DSP reports.

Our October report unpacks the challenges of rigorously building and maintaining inclusion lists of trusted websites, mobile apps, and CTV apps. We also introduce a new daily-updating data feed designed to simplify inclusion list creation and maintenance.

In our September report, we assess the ways in which US-based brands and agencies deploy DE&I budgets, and we recommend best practices for reaching diverse-owned publishers at scale and with confidence.

Our August report assesses common MFA gray areas. We also put forward our working definition of the MFA category and clarify our requirements for surfacing the MFA label in our dashboards and raw data feeds.

In July 2023, we assess the benefits and risks of strategic alliances between agencies and SSPs, and we recommend best practices for maximizing the value of these partnerships.

Our June 2023 report unpacks the current state of CTV content signals and recommends a roadmap for unlocking baseline CTV content controls and incentivizing greater transparency.

In May 2023, we take a deep dive into the current state of auction duplication, the motivations behind ad tech initiatives to more actively manage bidstream bloat, and the likely industry effects of DSP and ad exchange bidstream management initiatives.

Our April 2023 report unpacks the ways in which publishers carry counterparty risk, provides a comprehensive list of each publisher’s counterparties, and recommends actions publishers can take to protect against collections issues.

In March 2023, we describe the ways copyright-infringing content is monetized via RTB auctions and recommend actions buyers should take to protect their investments from funding piracy.

Our February 2023 report unpacks points of supply chain risks among the 100 most reputable open internet media companies.

In our January 2023 report, we describe the emergence of curated marketplaces and introduce 100 “bellwether” publishers that should be anchor tenants in every curated marketplace.

Our December 2022 report measures seller sentiment among industry insiders, compares that sentiment with our own, and quantifies investments captured by untrusted sellers.