Catch the replay of Jounce's 30 minute Server-Side Attribution talk at AdExchanger's Programmatic I/O event.

The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook, YouTube and their walled-garden peers are paving a path toward a pixel-free internet. Their obsession with user experience has made them allergic to third-party tracking pixels, and they are pioneering new methods of server-side measurement.

The industry made a collective misstep by building on top of a loophole. When a powerful company like Apple controls foundational advertising technology, the rest of the industry is subject to unpredictable shifts.

We were thrilled to participate in AdExchanger's Programmatic I/O event in San Francisco last week.  Catch the replay of our Little Black Book of Attribution workshop here.

Data half-life says a lot about the degree to which publishers can tolerate a culture of experimentation. Publishers with fast-burning data can test emerging programmatic sales channels, allow new third-party trackers on their pages and even explore direct data-licensing agreements without fear of long-term consequences.

In the tug-of-war between CMO and CFO, the CFO is winning. Advancements in measurement and attribution have made it possible for the CFO to demand proven returns from media investments. Like any other business investment, marketing is now being held accountable to achieving financial returns.

Clever applications of private marketplace technology allow publishers to move from reactively protecting data leakage to proactively monetizing their data assets.

Common wisdom says that header bidding provides better inventory access to programmatic buyers.  Common wisdom is wrong.