New to Jounce? Let us show you around.

Monthly SPO Reports

You’ll find our most recent reports below and our full catalog of reports here.

Monthly SPO Reports

November 2024

Our November report identifies five drivers of rapid mix shifts in RTB supply and introduces a new process to empower media buyers to manage traffic surges.

October 2024

In our October report, we unpack the ways in which supply chain intermediaries tamper with publisher-provided signals to misrepresent interstitials as instream video.

September 2024

Our September focuses on the state of web video – the composition of supply, considerations for media buyers that manage instream budgets, and tradeoffs for publishers that monetize video ads.

Annual STate Of thE oPen Internet

Annual Market Outlook Reports

2024 Annual Report

Our 2024 State Of The Open Internet report provides a data-driven view into supply and demand on the open internet and the business forces that will drive industry growth and share shift in the year ahead.

2024 SPO Summit

The Jounce SPO Summit is the industry’s first gathering of buy-side and sell-side supply path optimization experts. We brought together 250 of the industry’s leading minds for a day of discussion and debate anchored on our 2024 State Of The Open Internet report.

Supply Chain Foundations

Our ground-up education program

Featured

Supply Chain Constituents

Which companies process programmatic transactions, and what role does each perform?

Supply Chain Fees

How are advertising investments allocated among supply chain participants?

Auction Dynamics

How do buyers and sellers determine auction clearing prices, and what techniques do buyers and sellers use to optimize pricing?

Publisher Yield Management

How has publisher yield management evolved, and what is the current state of the art?

Programmatic Reselling

Why does reselling exist, and when is a resold impression a wise investment?

Cross-Channel Considerations

What are the key similarities and differences among web, mobile app, and CTV supply?

Supply Chain Transparency

How should buyers and sellers use industry transparency standards to improve supply chain efficiency?

SPO Segments

How can media buyers simplify the programmatic supply chain to optimize DSP investments?

Supply Chain Data

Daily-updating classifications of all RTB-traded websites, mobile apps, and CTV apps

Data Gallery

Seller Profiles

Our daily-updating dashboard that tracks supply and demand across the 1,000 largest programmatic sellers

Property Scores

Our daily-updating classifications of the 1 million largest RTB-traded websites, mobile apps, and CTV apps

Campaign Audit

Our simple process for turning off-the-shelf DSP reports into actionable supply management insights

Jounce Client Portal

Monthly SPO Reports

Annual STate Of thE oPen Internet

Supply Chain Foundations

Supply Chain Data