New to Jounce? Let us show you around.

Monthly SPO Reports

You’ll find our most recent reports below and our full catalog of reports here.

Monthly SPO Reports

May 2024

Our May report quantifies the CTV category’s movement toward auction duplication and provides perspective on the implications for media buyers, DSPs, SSPs, and publishers.

April 2024

In our April report, we quantify decline in MFA supply, the drivers of contraction, and the remaining challenges of managing MFA supply for both buyers and sellers.

March 2024

Our March report quantifies the size and growth of the sales house category and discusses the implication for mid-market publishers.

Annual Market Outlook

Annual Market Outlook Reports

2024 State Of The Open Internet

Our 2024 State Of The Open Internet report provides a data-driven view into supply and demand on the open internet and business forces that will drive industry growth and share shift in the year ahead.

2024 SPO Summit

The 2024 SPO Summit is the industry’s first gathering of buy-side and sell-side supply path optimization experts.

Supply Chain Foundations

Our ground-up education program

Featured

Supply Chain Constituents

Which companies process programmatic transactions, and what role does each perform?

Supply Chain Fees

How are advertising investments allocated among supply chain participants?

Auction Dynamics

How do buyers and sellers determine auction clearing prices, and what techniques do buyers and sellers use to optimize pricing?

Publisher Yield Management

How has publisher yield management evolved, and what is the current state of the art?

Programmatic Reselling

Why does reselling exist, and when is a resold impression a wise investment?

Supply Chain Transparency

How should buyers and sellers use industry transparency standards to improve supply chain efficiency?

Cross-Channel Considerations

What are the key similarities and differences among web, mobile app, and CTV supply?

Tracking Supply & Demand

How can buyers and sellers track changes in the programmatic supply chain?

Supply Chain Data

Daily-updating classifications of all RTB-traded websites, mobile apps, and CTV apps

Data Gallery

Seller Profiles

Our daily-updating dashboard that tracks supply and demand across the 1,000 largest programmatic sellers

Property Scores

Our daily-updating classifications of the 1 million largest RTB-traded websites, mobile apps, and CTV apps

Campaign Audit

Our simple process for turning off-the-shelf DSP reports into actionable supply management insights

Jounce Client Portal

Monthly SPO Reports

Annual Market Outlook

Supply Chain Foundations

Supply Chain Data