We’ve been hard at work building what we believe is the most comprehensive catalog of supply path data, and we’re excited to continue bringing data-driven insights to help guide marketer supply path optimization decisions.

We’re excited today to release The Little Black Book of Supply Path Optimization.

Catch Jounce Media's presentation from Programmatic I/O San Francisco 2019. In this 25 minute talk, Chris Kane discusses the state of customer data platforms and specific actions marketers can take to implement their of CDPs.

We’re thrilled to announce that over 10,000 Little Black Books have been downloaded. Advertising professionals from hundreds of companies trust Jounce to bring clarity to the often confusing advertising technology landscape.

Last week marked the end of Q3 earnings season, so this week marks an update to our 2018 global ad spend forecast. In short, the walled gardens continue to outpace the open internet. We’re revising up our estimates of ad spend on Google Ads, Twitter, and Snapchat, and we’re revising down our estimate of ad spend on Criteo.

We were thrilled to participate in this week’s AdExchanger Programmatic I/O conference in New York City. Catch the replay of our “Programmatic Atlas” presentation here. In this 20 minute discussion, we introduce the complexities of RTB supply paths and suggest three strategies buyers can take to overcome this complexity and exploit programmatic pricing inefficiencies.